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A key part of an incumbent's success is the incumbent's home style which is developed by spending more time in their district than in Washington.

     Voters' impressions of parties' political campaigns are influenced by their historical policy reputations. Government parties' carefully designed electoral messaging will likely compete for voters' attention with a variety of general information about the government's policy activities and priorities in light of their recent experiences in office. In order for their message to be heard, incumbent parties must present a targeted policy agenda that highlights the concerns voters value the most for an incumbent's success.

   The depth of subjects highlighted during election campaigns has implications for the incumbent' success of parties, according to media reports and scholars rather frequently (at least indirectly). When parties discuss a wide range of subjects or more narrowly concentrate on a small number of topics, voters' impressions of campaigns are probably going to be different.

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