A Business-level strategy outlines the steps a manager will take to achieve a competitive advantage in a single product market.
A business-level strategy is a creative way for a business to highlight its distinctive assets, strengthen its competitive edge, and support the integration of its various parts into a cohesive whole.
Businesses utilize business-level tactics to acquire a competitive edge over competitors in their industry by making use of their core capabilities in particular market niches. Establishing the organization's position in a specific industry in relation to competitors is one of the main goals of the business-level strategy.
When using a cost leadership approach, a company is compelled to consider how the costs of product manufacturing, shipping, and delivery to a client will affect the price at which they can sell their product and still make a profit.
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