The term used for consumers' efforts to reduce their reliance on consumption and material possessions is voluntary simplicity.
What is consumer?
- A consumer is someone who purchases goods for personal or gift-giving purposes only.
- To sell to people, businesses run consumer marketing campaigns. Campaign messaging focuses on attracting new clients as well as keeping existing ones.
- The primary source of demand for all things is from consumers.
- Producers of agricultural products or manufacturers of industrial goods both generate a variety of goods in response to consumer demand.
- Prof. Marshall contends that the market or output is governed by demand.
Several consumer types in marketing
- Impulsive buyers.
- Deal Seekers.
- Consumers Who Wander
- Need-Based customer
Learn more about consumer here:
https://brainly.com/question/950909
#SPJ4
