A psychologist creates activities for clients to help them become more self-disciplined and confident in trying new behaviours. This example shows how therapy can be viewed as an attempt to change behaviour.
A type of behaviour therapy is behaviour modification.Behaviour therapy is based on Ivan Pavlov's classical conditioning principles and B.F. Skinner's operant conditioning principles. Classical conditioning occurs when a neutral stimulus precedes a stimulus that elicits a reflexive response. B. F. Skinner demonstrated that behaviour could be influenced by using reinforcement and/or punishment. Skinner defined a reinforcer as a consequence that increases the likelihood of a behaviour recurring, whereas a punishment decreases the chance.
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