Advertising, personal selling, sales promotion, and public relations are components of: the promotion mix
What is Promotion mix?
- The term "promotional mix" in marketing refers to a combination of promotional factors that marketers have chosen to aid a company in achieving its objectives.
- It is known to be a part of the marketing mix. Finding the ideal combination of these components is a problem for marketers since it is thought that there is an ideal way to allocate funds for the various components of the promotional mix in order to obtain the greatest marketing outcomes.
- Among its components are advertising, Sales promotions, public relations, direct marketing, and personal selling are some examples.
- The promotion mix includes: advertising, personal selling, sales promotion, and public relations.
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