A norm is an unwritten guideline that controls how members of a small group behave and is upheld by peer pressure.
A norm is simply a rule that directs how members of a society or organization should behave. Emile Durkheim, the father of sociology, viewed norms as social facts—things that exist in society regardless of an individual and influence human conduct. They, therefore, possess a force that can compel us (Durkheim wrote about this in The Rules of the Sociological Method). Before we discuss the pros and downsides of norms, let's clarify some key differences between the terms norm, normal, and normative. Sociologists believe that norms have both positive and negative effects. These concepts are frequently conflated and with good cause. Sociologists view them as extremely distinct entities.
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