Analyzing this case, the customer service should be of the highest quality, helping the customer to exchange the defective coffee mug in a period faster than 4 days, as requested by the customer in his complaint.
It is essential that the provision of service to customers is focused on quality at all stages of the previous process, during and after the completion of a purchase, with the company being responsible for certain inconveniences and assisting in the creation of relationship, value and customer satisfaction in your wants and needs.
Therefore, customer service must be focused on developed communication, ethics and cordiality, increasing their perception and reliability in the company.
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