Tools enabling a business to link customer conversations, data, and relationships from social networking sites to crm processes are called __

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24-08-2022
Business

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Tools enabling a business to link customer conversations, data, and relationships from social networking sites to crm processes are called __

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QWCobalt QWCobalt · Answer 1 · 2022-08-31T16:24:31+02:00

Tools enabling a business to link customer conversations, data, and relationships from social networking sites to CRM processes are called social CRM.

Social CRM also can be termed social relationship management. It refers to customer relationship management and the encounter brought about by communication with customers through the medium of social networking sites.

CRM stands for customer relationship management. The CRM process is a strategy for keeping every customer interaction personalized and meaningful. Social CRM becomes a medium of integration of social media platforms with that of the CRM systems. Its main motive is to provide the perception of customer interactions with a brand. It also aims to enhance the quality of customer engagement. Social CRM provides e more convenient customer service as well as a more personalized marketing strategy than traditional CRM.

Learn more about CRM processes: https://brainly.in/question/6006504

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