This is an example of an alliance of a pure-player with a traditional retailer.
Who is traditional retailer?
- A retailer is a person or business that sells goods to the public.
- Traditional retail refers to these thousands of small, mostly family-owned retail businesses.
- They are also referred to as the “unorganized” retail sector.
- The “organized” sector refers to large, modern regional and national retail stores.
- Traditional retailing is the branch of marketing by which an organization directly communicates to its customers to generate revenue producing response, transaction or sale through leaflets, pamphlets, brochures, print ads mailed or catalogs distributed directly to its existing and potential consumers.
- Traditional stores are grocery stores, including supermarkets, convenience stores and specialized stores.
- Non-traditional stores include such outlets as mass merchandisers, drug stores, warehouse clubs, supercenters and other retailers, such as dollar stores.
To learn more about traditional retailer, refer
https://brainly.com/question/12765629
#SPJ4
