It is true that when determining whether to enter a foreign market, a company should have an initial idea of who can afford the product.
Foreign markets are international market, in maybe from a country outside your origin or more than one.
Foreign markets need stop be understudied before venturing into it. It requires adequate research and prior knowledge of it. This is because it does not run like the local Market and it is guided with various policies.
Therefore, It is true that when determining whether to enter a foreign market, a company should have an initial idea of who can afford the product.
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