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Because you cannot make both marketing and production happy with your decision about the new toy design, you have to engage in suboptimizing when making the decision.
The marketing department works closely with the assembly department to confirm that: adequate research and development is planned to satisfy current and future customer needs. The item is manufactured to the standard and style desired by the patron.
Marketing is vital to manufacturing because marketing's job is to market the manufactured product. While manufacturing's job is to make the merchandise, marketing's primary responsibility is to realize a customer, and keep a customer. The link between marketing and production could be a dual one.
On one hand, production capabilities determine the quantity and sort of products which might be marketed, and, on the other hand, a more accurate prediction of sales forecast for every product and merchandise line is important for efficient production operations.
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