Raquel’s beauty salon is a specialty salon because she only uses and sells completely vegan beauty products. Sarah also owns and operates a beauty salon not far from Raquel’s, but Sarah offers slightly different products and services than Raquel because she does not specifically focus on vegan products. Even though the two women offer slightly different products and services, they share a lot of the same clientele. What type of competition does this MOST likely represent? A. Indirect competition B. Substitute competition C. Equal competition D. Direct competition

Indirect competition occurs when two or more companies pursue the same customer need in the same market while presenting various goods and services.
For instance, cookies and chocolate are both sweets that can be substituted for one another, making them indirect rivals.
You can considerably increase the breadth of your ideas and sources of inspiration by researching indirect competitors.
The likelihood of discovering lucrative concepts or link opportunities that your direct competitors haven't yet pursued is significantly higher because they are targeting the same audience but in a somewhat different space.
Companies that target the same client demographics as another company are considered indirect competitors.
Although you and your indirect rivals provide distinct goods or services, you both fulfill the same client demand.
In the sector of coffee shops, brands like Starbucks and Dunkin Donuts might be viewed as McDonald's direct competitors rather than vice versa.

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