Cost leadership, differentiation, and focus are the generic techniques that make up GCS. The two types of cost leadership and emphasis are then separated. A business may decide on a strategy to gain a competitive edge.
Market Coverage: Being present across a wide array of market segments.
Strategies for broad differentiation and overall low-cost providers
Coverage of the Market: Participation in a Limited Number of Market Segments
Focused strategies for differentiation and low costs
Value creation geared on cost reduction is the type of competitive advantage sought.
* Achieving Focused Low Cost and a Broad Low Cost Provider Strategy
Value creation based on differentiating features is the sought-after type of competitive advantage.
* Concentrated and broad differentiating strategies
What we want Creating a competitive advantage in the market is the main goal of a competitive strategy. Porter's Five Forces Model is the main instrument for evaluating an organization's competitive position in the market.
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