television shows and movies disproportionately portray the wealthy in a positive light, often as glamorous, able, and good. in contrast, negative characters are often portrayed as poor, criminal, and morally deficient. this is an example of what type of power the media exert over their audience?

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21-10-2022
Social Studies

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television shows and movies disproportionately portray the wealthy in a positive light, often as glamorous, able, and good. in contrast, negative characters are often portrayed as poor, criminal, and morally deficient. this is an example of what type of power the media exert over their audience?

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zaibfatimarizvi zaibfatimarizvi · Answer 1 · 2022-10-26T16:43:11+02:00

When televisions shows and movies disproportionately portray wealthy as glamorous, able, and good and negative characters as often poor, criminal, and morally deficient, the type of power or media influence exert over their audience is cultural power.

Cultural power is basically defined as the social power that influence the lives of people by controlling the prevailing norms and making people adhere to dominant culture voluntary or involuntary. In media, cultural power is exerted by controlling narrative, showing certain type of class or culture in a specific light to influence and motivate audience to accept the shown perspective. As in the question, wealth associated with good morals while poverty associated with bad morals is an example of cultural power exerted by the media.

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