Dividing the huge consumer base is an example of market segmentation.
The term market segmentation refers to dividing the whole market into subsets or parts based on a particular criteria related to making profit in the business in a more easier way.
Here, by market it refers to the consumer base which is divided by age or interests or priorities to make manufacturing according to needs of the same.
Market segmentation is done in different ways like demographic, psychologic, behavioral and geographic.
In the given example, the vitamin manufacture segments it s huge consumer base into smaller groups based on age into children, adults and the elderly. This is market segmentation. Manufacturers can be more efficient by doing so.
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