Respuesta :
Looking at the marketing strategy of Ace Products, The Federal Trade Commission (FTC) will likely find that the ad is deceptive, and the FTC may issue a cease-and-desist order.
Marketing of a product refers to inform the customers about the offering of the product by the company, its features, advantages and why it would be beneficial for the buyers.
Choosing the product's strategy and communication, bringing it to market, and trying to make sure both salesmen and buyers comprehend it are all involved in marketing. The goal of product marketing is to increase customer demands and product utilization. When a product is introduced, marketing strategy doesn't end (if it did, product marketers at a firm with only one product would not have much to do following the product's debut). Ensuring the correct individuals are familiar with a product is the final step in the marketing process.
Here, Ace products is marketing its product in an unethical manner, to deceive the customer, which could be banned by FTC.
The complete question is here:
Ace Products manufactures and markets a product called Grow Tall. Ace claims in its advertising that Grow Tall will make its users grow a minimum of six inches taller than their current height. The Federal Trade Commission (FTC) will likely find that the ad is
a. deceptive, and the FTC may issue a cease-and-desist order.
b. deceptive, and the FTC may declare that it is bait-and-switch advertising.
c. not deceptive because buyers are obligated to be aware that some advertising claims are untrue and should avoid purchasing products that make impossible claims.
d. not deceptive and the FTC may therefore issue a counter advertising order.
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