An organization attempting to measure the difference between its customers’ expectations and experiences encourages customers to call a 24-hour toll-free hotline. What is this type of activity called?.

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Gap Analysis is a type of activity in which an organization attempting to measure the difference between its customers’ expectations and experiences encourages customers to call a 24-hour toll-free hotline.

What is Gap Analysis?

A gap analysis is a process of asserting the performance of a particular business unit to check or determine whether the business requirements or objectives are met, if not what steps should be taken to meet them. A gap analysis is used by the companies to compare their current performance with their expected performance. Steps involved in Gap Analysis are Identify the current state, Identify the future state, identify the gaps, evaluate solutions, implement change.

A gap analysis is useful when the companies are not using their resources, capital, or technology to their full potential. Gap analysis is used in finding the difference between rare sensitive assets and liabilities. A gap analysis is also called need analysis for any organizational type.

The types of Gap analysis are Market Gap analysis, Finance /Profit Gap Analysis, Skill Gap Analysis

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