The customer service and repairs take on significance during the post-purchase stage of the product life cycle.
What is product life cycle?
A product life cycle is the period of time between when a product is initially offered to consumers and when it is removed from the market. The life cycle of a product is typically divided into four stages: introduction, growth, maturity, and decline. Management and marketing experts use product life cycles to assist establish advertising schedules, price points, growth into new product markets, packaging redesigns, and other factors. They can also assist in determining whether newer items are ready to replace older ones on the market.
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