The growth strategy Marco would be using is called the product development strategy.
Product development strategy is described as the strategy that emphasizes actions and methodologies, to introduce new services and products in a market or modify an existing product through which business can be created. It is an important strategy for growth because market research is necessary, and subsequently a plan is also developed.
In this scenario, Marco carried out market research by questioning his current customers on digital pet feeders for their dogs. Based on the questioning, Marco introduced a new product in the form of a new digital pet feeder.
It can be concluded that the growth strategy Marco would be using is called the product development strategy.
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