A product mix is the total range of product lines and individual merchandise or services an organization offers. In addition, it is remarked as product assortment or product portfolio.
Product mixes vary from company to company. Some have multiple product lines with countless merchandise in every line. The main operation of a product mix is to supply corporations with an associate degree understanding of a specific product and the strategies to advertise it to as many purchasers as possible.
An honest product combination will give elaborate data concerning each product and the target customers. Product mix analyses measure different go-to-market ways to spot the optimum product mix at the client, regional, or national levels, usually extending the eventualities to new first appearances and SKU sun-setting selections.
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