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Foot locker has mastered online and mobile efforts that link seamlessly with store operations, offering options such as buy online, ship from store and buy online, reserve in store for pickup. This is an example of omni-channel retailing.
What is Omnichannel Retailing?
The term "omnichannel retailing" refers to a retailer's efforts to offer a unified, coordinated consumer experience through all relevant customer channels while utilizing standardized, global data. Omnichannel retailing refers to the strategies used by these businesses to integrate and make the most of these many channels in order to strengthen their relationships with customers, carry out more efficient marketing campaigns, and boost share of wallet.
Similar to multi-channel selling, omnichannel retailing typically involves a wider view of the opportunity. Omnichannel retailing prioritizes data and infrastructure preparedness to give a comprehensive view of the customer relationship on any channel at any time, in contrast to multi-channel retailing, which concentrates on expanding the number of supported channels.
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