sunoco in canada realizes the importance of physical evidence to determining the value of the service being provided. as a result, it has refurbished its restrooms and committed its station operators to maintaining hygienic restrooms. a clean-smelling restroom is an example of a positive:

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It has renovated its restrooms and committed its station operators to keeping them clean. A clean-smelling restroom is an example of a favorable environmental condition.

The physical variables in a specific environment (e.g., temperature, humidity, air quality, noise level, and light intensity) that, when combined, create an atmosphere that can elicit a specific feeling or mood. Ambient condition can be distinguished from specific environmental elements. Ambient condition have a direct impact on the psychological, emotional, and even cognitive moderators that control customer perception of a service. The term "ambient" refers to a pervasive quality of the surrounding environment, such as the ambient lighting in a movie theater or the ambient temperature of a room.

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