This form of ad placement is an example of a inside card. An EMV chip with 8 contact pins is located inside credit cards to enable EMV transactions, which are safer than "swiped" payments.
If your credit card supports contactless purchases, it also contains a tiny RFID chip and a long, winding antenna that allows contactless transactions. Physically, EMV chips are constructed of incredibly thin layers of glass that are interspersed with tiny circuitry. After that, a gold or silver contact pad—inside card also acts as a protective layer—is used to glue the layers together. The gold or silver covering you see on the card's front is actually a cover for the chip itself.
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