Sally launches her own printing business rather than accepting a job with a $25,000 annual income at a printing company.
She uses a facility she owns as the headquarters for her business rather than renting it out for $10,000 a year to someone else. Her first year's expenses for personnel, supplies, marketing, and energy total $125,000. If her printing business generates $155,000 in revenue overall, she will have a total loss of $5,000.
The price of the company's good on the market cannot be changed. A single company cannot control the market price in an environment where there is perfect competition. In a market with perfect competition, assertion b. is accurate.
As a result, when a company sets an output level where its marginal revenue and marginal cost are equal, its profits are maximized. Consider the business that creates a single good with just two inputs—labor and capital—again to demonstrate the idea of profit maximization.
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