Respuesta :
The simple "exposure effect" explains why Charles now prefers this sweater more than before.
Define the term exposure effect?
Our propensity to form preferences for things only if we are accustomed with them is known as the mere exposure effect.
- It also goes by the name of the familiarity principle for this reason.
- Making poor choices can be a result of the exposure effect alone.
- Making wise judgments involves weighing all viable options according to their efficacy rather than familiarity.
The stated condition is-
- Charles purchases apparel from a high-end retailer.
- He has been there three times during this month and has seen a sweater each time.
- He enters today and discovers that he now likes that sweater further than he did when he initially saw it. He chooses to purchase it.
Thus, the simple "exposure effect" explains why Charles now prefers this sweater more than before.
To know more about the exposure effect, here
https://brainly.com/question/29432102
#SPJ4
