Even those brief acknowledgements, according to the writers, demonstrated to the audience that Gates had tailored his speech with them in mind. S. J. Coopman and J. Lull (2009). Speaking in public: A developing art. Wadsworth Cengage, Boston, MA. In Chapter 10, "Creating the Body of a Speech," we will discuss audience acknowledgement in more detail.
By conducting an audience analysis, you can learn more about the people who make up your target audience and their requirements, expectations, beliefs, values, attitudes, and potential opinions. We will first look at some of the benefits of audience analysis in this chapter. Following that, we'll go through three main types of audience analysis and various audience analysis techniques.
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