Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

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23-11-2022
Business

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Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

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shomerajeshwari90 shomerajeshwari90 · Answer 1 · 2022-11-28T18:52:31+01:00

Omnichannel retailing creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

The term "omnichannel retailing" refers to a retailer's efforts to offer a unified, coordinated customer experience through all relevant customer channels while utilizing standardized, global data.

Similar to multi-channel selling, omnichannel retailing usually includes a wider view of a opportunity. Omnichannel retailing emphasizes data & infrastructural preparedness to give a comprehensive view of the connection on any platform at any time, in contrast to multi-channel retailing, which concentrates on expanding the number of connected channels. The challenge for retailers is to provide customers with a single, reliable source of information, irrespective of how they decide to contact the business. Mobile devices, websites, physical storefronts, pop-up shops, tele sales, catalogues, and other means of interaction are examples.

Learn more about omnichannel retailing here:

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