Based on marketing research with hosts, employees, and, customers around the world, Airbnb developed its current strategy, which centers around 'hosts that do not simply offer their spaces as rentals but work hard to offer unique experiences'.
Airbnb is a community-based platform for listing and renting local homes through online means. It connects travelers and hosts in order to facilitate the process of renting without owning any rooms themselves. Furthermore, it cultivates a sharing economy by allowing property owners to rent out their private flats. The key to Airbnb's current strategy centers around the idea of encouraging hosts not only to simply offer their spaces as rentals but also to work hard to offer unique experiences.
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