a. McDonald's contribution margin is $6,595.92 million
b. McDonald's contribution margin ratio is 35.5%
Contribution margin or dollar contribution per unit, is the selling price per unit minus the variable cost per unit. "Contribution" represents the portion of sales revenue that is not consumed by variable costs and so contributes to the coverage of fixed costs.
How to calculate contribution margin of the company?
Sales $18,602.5
Less : variable costs
Food & packaging $ 6,318.2
Payroll $ 4,710.3
General, selling, and administrative expenses
(2,445.2 millions X 40%) $ 978.08
Contribution margin $ 6,595.92
How to calculate contribution margin ratio of the company?
Contribution margin ratio = contribution margin / sales
= 6,595.92 million / 18,602.5 million
= 35.5% (rounded)
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