fossil targeted the promotion strategy of its new line of luxury watches toward early adopters because they are likely to influence the opinions of other consumers, particularly through word of mouth.
An individual or organization that employs a new product, innovation, or technology before others is referred to as a "early adopter." Early adopters are more likely to pay more for a product than later adopters, but they are willing to do so if utilizing the product enhances productivity, lowers costs, increases market penetration, or improves their social standing.
Early adopters are a crucial source of information for businesses regarding product flaws and funding for product R&D.
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