The relationship between Ross Consulting Group and its customer needs personal selling alone.
What is 'Personal Selling'?
- Personal selling is a face-to-face sales method where a salesman uses their people abilities to convince a consumer to purchase a specific product.
- The salesperson tries to persuade the consumer that the product will only add value by emphasizing its different qualities.
- However, the goal of personal selling is not always to convince a client to purchase a product.
- This strategy is frequently used by businesses to inform clients about new products.
- The business uses a person-to-person strategy in order to raise awareness of the product.
- This is due to the fact that selling requires a human touch, and salespeople are better at pitching a product to a potential buyer.
To learn more about personal selling, refer to
https://brainly.com/question/14616825
#SPJ4
