Respuesta :
Option (b), Gwen resides in the French city of Dijon. She believes that the only wine worth drinking is French wine, never giving Californian wine a chance. Consumer ethnocentrism is displayed by Gwen.
By consumer ethnocentrism, what do you mean?
Consumer ethnocentrism is a critical issue in global marketing since it refers to the tendency of consumers to choose local brands over those from other countries.
Consumer ethnocentrism, a psychology term, outlines how people choose things based on where they were made. Regarding goods from a different country, the out-group, it alludes to ethnocentric attitudes held by customers in one country, the in-group (Shimp & Sharma, 1987).
In what ways is consumer ethnocentrism quantified?
The consumer ethnocentrism tendencies scale has been widely employed in literature to assess customer ethnocentrism (CETSCALE). Shimp and Sharma (1987) created the CETSCALE with American customers in mind, and numerous research from around the world have validated this scale.
Learn more about ethnocentrism: https://brainly.com/question/17286028
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