Respuesta :
This effort to promote a positive brand image represents a(n) integrated marketing communication program. The integrated marketing program is one of the efforts to promote a positive brand image.
Integrated marketing communication is a marketing communication concept that involves all management divisions by integrating and coordinating various communication channels such as advertising, sales promotion, publication, personal selling, and direct marketing continuously and continuously to provide clarity, consistency, and impact of communication. maximize the increase in sales.
Integrated Marketing Communication (IMC) is a combination of various forms of marketing communications with the aim of influencing or having a direct effect on the behavior of its target audience. The application of integrated marketing communication that is carried out correctly will make the message to be conveyed to consumers be right on target and well received, this will lead to an increase in purchases.
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