Santa Claus's origins are not credited to Coca-Cola. The jovial persona that we know today, however, was greatly influenced by Coca-Cola advertising.
There were numerous various representations of Santa Claus in the world prior to 1931, including a tall, gaunt man, an elf, and even a frightening Claus. Santa Claus (St. Nick) had been shown in a lot of pictures and literature before Coca-Cola was created, and he always wore a scarlet coat.
Contrary to popular belief, Coca-Cola is not associated with the color red, and so Santa Claus as we know him today doesn't wear a red suit. Innumerable drawings and written accounts of St. Nick donning a scarlet coat existed before the Coca-Cola Santa was even conceived.
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