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fred operates two resorts in the miami area. his company works hard to develop long-term relationships by calling customers to make sure that they are satisfied with their recent visits to the resorts and with offers to host free. in this case, fred is most likely using concepts that were popularized during the:

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In this case, fred is most likely using concepts that were popularized during the: Relationship  Era

  • Relationship Marketing Era can be defined as the marketing era, long-term partnerships as well as short-term ones with clients are prioritized. It helps in gaining customer loyalty is the ultimate objective.
  • It is widely known as  the customer relationship marketing, aims to forge deep, even emotional relationships with consumers in order to increase repeat business, free word-of-mouth advertising, and lead generation from customer information.

To know more about Relations here

https://brainly.com/question/14578958

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