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Walmart is opening 12 stores to test the concept of walmart express, stores that are one-tenth the size of its supercenters and sell groceries. one risk to this effort is __________.

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metchelle
The answer that best complete the blank provided above is the term CANNIBALIZATION. Product cannibalization happens when a new product that is being introduced by the same producer, eats up the sales of the other products that exist in the same market resulting in the decrease of the overall sales.

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