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Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. initially, slatescape was marketed heavily to home owners, but after years of radio and television advertising, slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as wal-mart. this new strategy is a _____ strategy.
a. push
b. pull
c. foot-in-the-door
d. reinforcement

Respuesta :

This new strategy is a A) push strategy. The push strategy is one of two types of marketing strategies based on the supply chain management used in the marketing process. The push strategy intends to market the product directly to the consumer to increase the consumer's awareness of the product. Therefore, the push strategy is the most appropriate answer for this case.

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