To write a strong essay, it's very important that the writers:
A. Connect ideas, using transitional words and phrases. They make the flow of the text better, by providing connection of ideas and sentences.
B. Use a tone and language that are appropriate for the audience. It can be casual, formal or mixed, that's why it's important to know the audience.
C. State your argument concisely in the thesis statement. It is just a general idea of the essay, it should be limited.
