Advertising should always be in line with promotional and marketing objectives, and the business strategy or mission of the organization.
LEARNING OBJECTIVEExplain different types of advertising; informative, persuasive and reminder oriented
KEY POINTSReminder advertising reinforces previous promotional activity by keeping the name of good, service, person, or cause before the public.Marketers use persuasive advertising to increase the demand for an existing good, service, or organization.Informative advertising is often used when launching a new product or for an updated or relaunched product.
