The type of advertising copy that plays on consumers' emotions instead of facts and intellect is called "human-interest advertisement copy."
This type of advertising aims to evoke emotional responses from consumers by telling a story, highlighting personal experiences, or focusing on human relationships. It often appeals to feelings such as love, fear, joy, or nostalgia to create a connection with the audience.
Human-interest advertisement copy is effective in capturing attention and creating a lasting impression because emotions play a significant role in decision-making processes. By tapping into consumers' emotions, advertisers can influence their perceptions and behaviors towards a product or service.
In contrast to educational or fact-based advertising, human-interest copy prioritizes the emotional impact of the message over providing logical arguments or data. It seeks to engage consumers on a personal level, making them feel connected to the brand or product being promoted.
