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When zappos​ began, it focused primarily on word of mouth​ (wom) to get its message to people. word of mouth is which of the promotion mix​ elements?

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Erudite1
The promotion mix element that is facilitated by words of mouth is ADVERTISING. 
Word of mouth advertising is a form of unpaid spread of positive marketing information which move from one person to another. The method involves passing information across to other people by meaning of oral communication.

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