There are two possible types of advertising that apply. Companies such as maybelline often use push/persuasive advertising to convince consumers to take action such as switching brands, trying a new product, or even continuing to buy the advertised product.
1) Persuasive advertising is when company promotes its products in every possible way such as representing the promotional item by flyers, magazines, television, radio and billboards. Such type of advertising is considered to be traditional and its viral influence usually leads company to success in sales.
2) What about push advertising, this type is meant to make company be competitive in sphere of marketing. It is usually characterised by persuading promotion that is aimed to make a consumer buy a particular product, ensuring that this one is the best among its analogues.
