in psychographic terms "how you see yourself" is called Self-concept.
Psychography is a quantitative investigation of consumer lifestyles, personality characteristics and demographic characteristics. The purpose of psychographic research is usually for basic applications, which are used by market researchers to describe consumer segments that will later help organizations reach out and understand their consumers. Psychographic studies usually include questions designed to assess the lifestyle of the target market, personality characteristics, and demographic characteristics.
The concept of self is the views and attitudes of individuals towards themselves. Self-views are related to physical dimensions, individual characteristics, and self-motivation. The self-view includes not only individual strengths, but also weaknesses and even failure.
Self-concept is the essence of individual personality. The essence of personality plays an important role in determining and directing the development of personality and the positive behavior of individuals.
Dimensions of self-concept
Calhoun and Acocella (1990) explain that self-concept
consists of three dimensions which include:
1. Knowledge of yourself
Age, sex, nationality, occupation, and others, which then become a list of nicknames that place a person into social groups, age groups, ethnic groups, and certain groups.
the other.
2. Expectations about yourself
The view of the desired possibility happens to someone in the future. This expectation is an ideal self.
3. Self-assessment
Assessment and evaluation between expectations about a person with his standards that will produce self-esteem which means how much people like themselves.
Learn more
Definition of Psychographics https://brainly.com/question/8867938
Definition of Self-concept https://brainly.com/question/8867938
Dimensions of self-concept https://brainly.com/question/8867938
Details
Grade: College
Subject: Social studies
keywords: Psychographics, Self-concept
