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When hope springs water co. was looking to complete the _________ phase of the new-product development process, the company could have leveraged internal research, requested customer input, conducted a competitive analysis, or sought collaboration with another organization?

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LearnGrow
 The idea generation is a process that includes generation of diversity of solutions and innovations.
Internal research, requested customer input, conducted a competitive analysis, or sought collaboration with another organization are part of this phase. So during these activities Hope Springs Water.Co was looking to complete the idea generation phase. 

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