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The correct answer is identity management.

Identity management refers to when you use verbal, and more indirect non-verbal techniques to shape how you are perceived by others. An example of identity management is your behavior when you attend a job interview. In this scenario, you will likely use communication strategies to make sure you comes across as competent, confident and intelligent to the interviewer. 
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Answer: Identity management.

Explanation:

Identity Management refers to the communication strategies that people use to influence how others view them. This theory points the diverse ways we present ourselves in different contexts. People choose a distinct communication behavior to influence how others perceive them.

Identity Management can be intentional or unconscious, and it varies by situation.

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