The primary
thing to consider when designing a brochure is the target audience.
Brochures are meant to capture attention and
deliver information, so it's important that the audience will want to read it
in the first place.
When planning
the design, consider the placement of elements and how they are arranged, or
the 'white space'. Also take into consideration whether photos will be used. This
ensures readability.
Also plan
for the brochure's color scheme and fonts. These capture the audience so these
are core parts of the design.
