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The united states army encouraged recruits to fulfill their "self-actualization" needs.
Self-actualization happens when you amplify your potential, doing the best that you can do. Maslow examined people whom he accepted to be self-actualized, including Abraham Lincoln, Thomas Jefferson, and Albert Einstein, to determine the normal attributes of the self-actualized individual.
With its motto "be all that you can be," the united states army encouraged recruits to fulfill their self-fulfillment needs.
