What was it about Steve Jobs that meant he managed to transform four industries? Computers, music, mobile phones and laptops will never be the same again – and that's before we mention his creation of another $7bn company in Pixar which has won more than 20 Academy Awards. If he’d achieved just one of those feats, he would be one of the greatest business people of this era. To have achieved all of them is more than just talent and luck – it’s doing things differently. Steve Jobs had an almost entirely unique combination of creative talents. Some people are brilliant at technology being problem solvers with a deep understanding of the field. Some people have a compassionate understanding of the customer; they can see what they really want. Some people can discover new ways of making money out of things. Virtually no one can do all of these. But Steve Jobs was a completely unique individual who could do all of these brilliantly.
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