Woodridge Corporation manufactures numerous products, one of which is called Alpha-32. The company has provided the following data about this product: Unit sales (a) 97,000 Selling price per unit $ 75.00 Variable cost per unit $ 60.00 Traceable fixed expense $ 1,304,000 Management is considering increasing the price of Alpha-32 by 6%, from $75.00 to $79.50. The company’s marketing managers estimate that this price hike would decrease unit sales by 5%, from 97,000 units to 92,150 units.Assuming that the total traceable fixed expense does not change, what net operating income will product Alpha-32 earn at a price of $79.50 if this sales forecast is correct?

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Dryomys Dryomys · Answer 1 · 2019-12-21T08:00:15+01:00

Answer:

$492,925

Explanation:

Net operating income of product Alpha- 32 at a price of $79.50 if the sales forecast is correct.

Unit sales = 92,150 units as per sales forecast

Selling price per unit = $79.50

Contribution:

= Sales - variable costs

= (units sold × Selling price per unit) - (units sold × Variable cost per unit)

= (92,150 × $79.50 ) - (92,150 × $60.00)

= $7,325,925 - $5,529,000

= $1,796,925

Net operating income:

= Contribution - Fixed cost

= $1,796,925 - $1,304,000

= $492,925