Answer:
The correct answer is option (B).
Explanation:
According to the scenario, the most appropriate answer is option (B) because customer equity can be defined as the customer's lifetime value toward a company.
While the other options are wrong because of the following reasons:
- Customer retention is the strategy to retain the existing customer.
- Customer loyalty can be defined as the faithfulness of the customer towards the company.
- Share of customers can be defined as the buying ratio of the product from the total purchase of the company.
- Market share can be defined as the market value of the company and the ratio it sells compared with other competitors.
